Leonetto Cappiello was a revolutionary poster artist and graphic designer, widely regarded as the father of modern advertising. Born in Italy but based in Paris, he transformed the world of... View More

Leonetto Cappiello was a revolutionary poster artist and graphic designer, widely regarded as the father of modern advertising. Born in Italy but based in Paris, he transformed the world of commercial art in the early 20th century with his bold, colorful designs that featured striking figures against dark, minimalist backgrounds. Unlike the delicate styles of his predecessors like Mucha, Cappiello’s posters were built to grab attention instantly — ideal for the bustling streets of Paris. Over his career, he created over 500 posters, many of which became icons in advertising history. His innovative approach laid the groundwork for visual branding in the modern era.