Emil Cardinaux was one of the founding fathers of Swiss poster art, best known for his iconic travel and tourism posters promoting the Swiss Alps. Educated as a... View More

Emil Cardinaux was one of the founding fathers of Swiss poster art, best known for his iconic travel and tourism posters promoting the Swiss Alps. Educated as a painter, Cardinaux transitioned into graphic design with a striking ability to condense grand landscapes into bold, geometric forms.

His minimalist use of color and powerful silhouettes helped craft the idealized image of Switzerland that dominated 20th-century travel marketing. Cardinaux’s legacy endures as a vital link between fine art, design, and cultural branding in early Swiss modernism.