Edward Penfield is considered the father of the American poster movement, particularly for his work with Harper’s Magazine. Influenced by Art Nouveau and Japanese prints, his... View More

Edward Penfield is considered the father of the American poster movement, particularly for his work with Harper’s Magazine. Influenced by Art Nouveau and Japanese prints, his illustrations featured simplified shapes, bold outlines, and flat color planes that made them instantly recognizable.

Penfield revolutionized magazine advertising in the U.S. by blending fine art with mass media aesthetics. His contributions paved the way for modern editorial design and set a visual standard for illustrated publications.